Versatility

Nov 17

It used to be that if you were a songwriter writing for other artists, then that’s all you did. You were never the artist too and you very rarely crossed genres. If you wrote Pop then that is where you stayed.

But now, thanks to the evolution brought upon us by things like the Internet, everything has changed. And that is what I love about this point in time. Now, you can be more than just one thing. If you can manage to find your voice and the flexibility to to use it to tell your stories in different structures, then there are no more restrictions.

Sitting down with Gabriel Mann reminded me of the huge playing field that songwriters have the freedom to explore. You can write show tunes, Country songs, compose for Film and TV, write for other artists, write a theme song or a commercial, a lullaby for your first child, or an inspirational song for your staff when you need to keep them going - the possibilities are endless.

It doesn't matter how your voice is heard. All that matters is that it is heard.

Phil Pallen

I'm Phil Pallen, a brand and AI strategist who has spent 15 years helping small businesses figure out who they are, say it clearly, and show up consistently. About six years ago, I started creating content on the side as a way to teach strategy and tools to people who wanted to build their brands themselves. That side project now makes up 80% of what I do, and it has given me hands-on experience with hundreds of tools, partnerships with over 150 brands including Adobe, and a clear sense of what actually works for small businesses.

I have delivered keynote speeches on five continents, written AI for Small Business, and created Brandmasters, a private membership community for small business owners serious about their brand.

I am not just someone who talks about this stuff. I live it, test it, and teach it every day.

Find me at philpallen.co or @philpallen on social media.

https://www.philpallen.co

Versatility

Would you rather?

Do you know an instrument?