Intention

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Intention - an aim or purpose

I believe the number one ingredient in magic is Intention. If I intend to do something, I usually do it! Voila, Magic!

Five years ago, I started a tradition. At the beginning of every new year, I write down my intentions for the year. I put my pages in an envelope, seal them in a box, and wait to read them at the beginning of the next year.

The act of writing them down, focusing on the words I've chosen to express my desires, brings energy to the thoughts.

By the end of the year, I often forget some of what I wrote down 12 months earlier. So when I opened my list this year I was shocked to see that my #1 intention was, “ heal my back”.

I had injured it 4 years before when I fell on my morning hike and then, like a fool, didn’t get it looked at or treated. The pain progressively got worse and in the last year was unbearable. I finally had an MRI in June 2013, that showed 4 additional discs (besides L5/S1 herniated 15 years before) had been compromised. That set me on a healing journey that included a decompression machine, physical therapy, swimming, herbs, meditation, visualization, acupuncture and massage. It was such a wake up call with a splash in the face of the knowingness that I had the ability to heal my body.

Now, I am back together again. When I get my MRI, I will report the results but expect to find a healthy spine. I found that my body responded favorably with the proper tools, hard work and encouragement.

Just like the power of intention can be applied to the goal of healing a physical ailment, it can also be applied to career goals, relationship goals, material goals - everything and anything you can desire.

I set an intention to heal my spine so that I could live the rest of my life in song. Movement is the song of the body. When my body works and is in peace, I can think and feel easier. It's easier to breathe and be me.

 
Phil Pallen

I'm Phil Pallen, a brand and AI strategist who has spent 15 years helping small businesses figure out who they are, say it clearly, and show up consistently. About six years ago, I started creating content on the side as a way to teach strategy and tools to people who wanted to build their brands themselves. That side project now makes up 80% of what I do, and it has given me hands-on experience with hundreds of tools, partnerships with over 150 brands including Adobe, and a clear sense of what actually works for small businesses.

I have delivered keynote speeches on five continents, written AI for Small Business, and created Brandmasters, a private membership community for small business owners serious about their brand.

I am not just someone who talks about this stuff. I live it, test it, and teach it every day.


Find me at philpallen.co or @philpallen on social media.

https://www.philpallen.co
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