The industry is you

Feb 18

It has been 4 years since I left the music business that I called home for over 30 years.

I always compare that time to the legend of Camelot. Might for Right. An artist would cross the moat into the walls of this amazing place that would help develop, make a record and put on a tour so fans could hear their music.

It was a special place back then when the industry was just beginning to figure out who and what it was.

It went from selling records out of a car one day to employees in office buildings the next, wondering what holidays they could take off!

What happened, you ask? The Business got bigger than the talent. It got cocky, plain and simple.

And from the cocoon, the butterfly emerges, willing to take on the freedom of space.

We now live in a world where the business is in the starring role of the Star Trek Enterprise. A ship that is run with such precision that when it is given a piece of art that takes your breath away, it can swing into action and promote, brand, market ,sell, distribute and collect …all with a touch of a button.

It does not need to be involved in the creative process of making the art anymore. It can be creative in leading and running the machine.

So where does that leave the rest of the Universe? To hold time and space for the music industry . You are the industry. You are here to create what you envision for you to succeed. Build your own dream.

Empower yourself so that you can have the career you want. No matter what obstacles you face.

The trick….Challenge yourself to develop and get better.

Phil Pallen

I'm Phil Pallen, a brand and AI strategist who has spent 15 years helping small businesses figure out who they are, say it clearly, and show up consistently. About six years ago, I started creating content on the side as a way to teach strategy and tools to people who wanted to build their brands themselves. That side project now makes up 80% of what I do, and it has given me hands-on experience with hundreds of tools, partnerships with over 150 brands including Adobe, and a clear sense of what actually works for small businesses.

I have delivered keynote speeches on five continents, written AI for Small Business, and created Brandmasters, a private membership community for small business owners serious about their brand.

I am not just someone who talks about this stuff. I live it, test it, and teach it every day.

Find me at philpallen.co or @philpallen on social media.

https://www.philpallen.co

The industry is you

XFactor

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