Songs are your product

May 16

In the time we are living in, it is up to you to take care of yourself and your career.

Artists used to hand their power over to executives in exchange for not having to deal with the business. Now It is a do-it-yourself industry. Because of this, it is more important than ever that you treat your career as a business.

The first thing you'll need to do is acknowledge the fact that you have started a business. What do you need to know about copyrighting, song splits, joining a P.R.O., documenting, pitching, collecting etc...?

Songs are your product. You create them, package them, market them, and sell them. No different than if you were making shoes.

Treat your company with the respect it deserves. Protect it legally, account it properly, and market and sell it wisely.

After being in a major record and publishing deal, almost 10 years ago, Lucy Woodard is now the CEO of her company. She leads her career successfully with a team she has put in place to help her in all aspects of her business.

"To open a shop is easy. To keep it open is an art." - Chinese Proverb

Phil Pallen

I'm Phil Pallen, a brand and AI strategist who has spent 15 years helping small businesses figure out who they are, say it clearly, and show up consistently. About six years ago, I started creating content on the side as a way to teach strategy and tools to people who wanted to build their brands themselves. That side project now makes up 80% of what I do, and it has given me hands-on experience with hundreds of tools, partnerships with over 150 brands including Adobe, and a clear sense of what actually works for small businesses.

I have delivered keynote speeches on five continents, written AI for Small Business, and created Brandmasters, a private membership community for small business owners serious about their brand.

I am not just someone who talks about this stuff. I live it, test it, and teach it every day.

Find me at philpallen.co or @philpallen on social media.

https://www.philpallen.co

Songs are your product

Getting better

Taking care of business