My shoe of choice

Jun 26

I like my height and so I don’t wear heals except to an occasional cocktail party or award show.

My uniform for the last 10 years has been jeans, cowboy boots and a great shirt/jacket. I am comfortable and feel powerful.

It’s the boots. They command a respect that other shoes do not.

In my boots I can walk a long ways. I feel sexy, confident and I have a sense of freedom knowing I can run in any direction.

When I wear heels, I feel like I am acting. I am a diva balancing on a high wire to get my point across. And I can never wait to take them off.

“Give the girl the right shoes and she can conquer the world.”

— Marilyn Monroe

Phil Pallen

I'm Phil Pallen, a brand and AI strategist who has spent 15 years helping small businesses figure out who they are, say it clearly, and show up consistently. About six years ago, I started creating content on the side as a way to teach strategy and tools to people who wanted to build their brands themselves. That side project now makes up 80% of what I do, and it has given me hands-on experience with hundreds of tools, partnerships with over 150 brands including Adobe, and a clear sense of what actually works for small businesses.

I have delivered keynote speeches on five continents, written AI for Small Business, and created Brandmasters, a private membership community for small business owners serious about their brand.

I am not just someone who talks about this stuff. I live it, test it, and teach it every day.

Find me at philpallen.co or @philpallen on social media.

https://www.philpallen.co

My shoe of choice

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