When the development process works

Written By Phil Pallen
 

A few months ago, Jennifer Paige came by to interview me for her new podcast series, Breakthrough Artist. As we visited, we reminisced about our history together.

Jennifer is a great example of how the Development process works.

I met Jennifer when she was a background singer for Crystal Bernard in 1996 and had just moved to LA . I introduced her to my writer/producer, Andy Goldmark and we took her under our wings and gave her all the tools she needed to start her career.

She,  Andy and various other co-writers (including Mark Mueller, Wayne Kirkpatrick and Jamie Houston) wrote the album. Andy produced it and I gave her all the guidance she needed to grow herself as a performer, writer, singer and woman.

 
 
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Strategically, we had her cover “Chain of Fools” so to introduce her to the world. But it was her single “Crush” that made her a household name. She sold 11 million singles worldwide and 5 million albums. When it was covered on the Glee Soundtrack, I laughed at the mileage one song can get.

One of the reasons this project worked was that Jennifer, Andy and myself were on the same page. We each had a job to do, independent of one another and integrative at the same time.

We knew what and where the goal was at all times. We were a great team and the proof is in the pudding.

 
Phil Pallen

I'm Phil Pallen, a brand and AI strategist who has spent 15 years helping small businesses figure out who they are, say it clearly, and show up consistently. About six years ago, I started creating content on the side as a way to teach strategy and tools to people who wanted to build their brands themselves. That side project now makes up 80% of what I do, and it has given me hands-on experience with hundreds of tools, partnerships with over 150 brands including Adobe, and a clear sense of what actually works for small businesses.

I have delivered keynote speeches on five continents, written AI for Small Business, and created Brandmasters, a private membership community for small business owners serious about their brand.

I am not just someone who talks about this stuff. I live it, test it, and teach it every day.


Find me at philpallen.co or @philpallen on social media.

https://www.philpallen.co
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