Katy Perry rocked the Superbowl

Written By Phil Pallen
 

The Super Bowl delivered its highest overnight TV rating ever, and I can't say I'm surprised. The football was great, but if you ask me, football is football. Katy Perry's performance, on the other hand, was a total game changer.

She delivered the performance of a lifetime. No easy feat, considering Beyonce and Bruno Mars have set the bar high over the past few years.

What she did do that left me in awe? She delivered not just a concert, but an experience. It felt like the opening of the Olympics. She tastefully pushed boundaries, respecting the sport, her fellow performers, and the audience. It's refreshing to see something so exciting, yet tasteful on TV. What a positive role model.

Her voice penetrated the TV set. It transcended the airwaves. If you didn’t pay attention to her before, you will now. In the time that I’ve known her, she’s done everything she’s set out to do. She’s living her dream.

Congratulations, Katy.

 
Phil Pallen

I'm Phil Pallen, a brand and AI strategist who has spent 15 years helping small businesses figure out who they are, say it clearly, and show up consistently. About six years ago, I started creating content on the side as a way to teach strategy and tools to people who wanted to build their brands themselves. That side project now makes up 80% of what I do, and it has given me hands-on experience with hundreds of tools, partnerships with over 150 brands including Adobe, and a clear sense of what actually works for small businesses.

I have delivered keynote speeches on five continents, written AI for Small Business, and created Brandmasters, a private membership community for small business owners serious about their brand.

I am not just someone who talks about this stuff. I live it, test it, and teach it every day.


Find me at philpallen.co or @philpallen on social media.

https://www.philpallen.co
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