Good things come to those who wait

 

Written October 2015.

In 2013 For King and Country won Best New Artist at the Dove Awards. This past week on October 13, 2015 they won again for Best Contemporary Christian Band. Congratulations!!!

It reminded me that on Labor day this year I went to the LA Country Fair to see For King and Country to perform. They were only the second Christian band to ever play the fair, and the crowd did not let them down!

My relationship with For King and Country began in 2006, when Shaun Shankel, a great producer/writer, who I had a Joint Venture deal with at Warner Chappell introduced me to Joel and Luke Smallbone. Back then, the band was just a glimmer in Joel’s eye with Luke following close behind. We signed them to the Joint Venture and spent the next 5 years developing their songwriting, sound, brand and themselves. From integrating their voice, stories and ideas, they became one strong voice.

It took a while to get the first record out but the boys were patient. They knew to they had to just let go and let the process happen. They had their faith to keep them going.

They are now on their second record with 2 Grammy wins, 2 Dove Awards, a new tour, and a universe of new possibilities.

So last month when they took the stage and held it in command the whole time at the fair, I was not surprised. Joel climbing the rafters of the stage, Luke beating triumphantly on huge percussion pieces, and their entire band taking turns center stage playing multiple instruments- their performance filled the space with raw energy.

They had an audience comprised of mostly loyal fans but who had never seen them live before; singing- no chanting- their songs. They had always been great performers but there is nothing like the consistency of the road to whip you into shape!

The music filled my soul and I left there feeling nurtured...and I resisted the temptation to eat a fried oreo at the fair.

All in all it was a good night.

 
Phil Pallen

I'm Phil Pallen, a brand and AI strategist who has spent 15 years helping small businesses figure out who they are, say it clearly, and show up consistently. About six years ago, I started creating content on the side as a way to teach strategy and tools to people who wanted to build their brands themselves. That side project now makes up 80% of what I do, and it has given me hands-on experience with hundreds of tools, partnerships with over 150 brands including Adobe, and a clear sense of what actually works for small businesses.

I have delivered keynote speeches on five continents, written AI for Small Business, and created Brandmasters, a private membership community for small business owners serious about their brand.

I am not just someone who talks about this stuff. I live it, test it, and teach it every day.


Find me at philpallen.co or @philpallen on social media.

https://www.philpallen.co
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